The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all gets thought about at the same time.
Karen WalkerThe main thing [of social media] is it allows us to speak directly with our fans and customers, getting that immediate feedback, that conversation; that's what I love. It means that no matter what we are saying, if it's big or small we have a way of saying it. People connect with that.
Karen Walker