To call a work of art Kitsch is to condemn it for being bad art. But there is a great deal of bad art that we do not condemn as Kitsch. To condemn something as Kitsch is to condemn it on moral grounds.

Within the category of Kitsch we can thus distinguish between more and less successful paintings. Kitsch, too has its masterpieces.

The need for Kitsch arises when genuine emotion has become rare.

How easy it is to wax lyrical over despair, to wallow in it, to enjoy it. This too is kitsch

Not all kitsch is sweet.

The Kitsch consumer wants to be enchanted.

To call a work of art Kitsch is to condemn it for being bad art. But there is a great deal of bad art that we do not condemn as Kitsch. To condemn something as Kitsch is to condemn it on moral grounds.