Who are your heroes? Why do you look up to them? Why do we respect those who live and think for themselves as opposed to doing what is expected? We all admire the idea of living a life unbound by thoughts of fear. People who seem to live that dream inspire us to want to do the same. They mirror the qualities that we possess but are too scared to access.
Kat Von DThere's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
Kat Von DPeople can totally tell if you adjust notes even slightly, and I know how important it is to be able to wear the exact fragrance you're attached to. So for me, it was all about reinventing the bottle. I've grown so much in the last 10 years - emotionally, spiritually, and artistically - and I wanted that to show in the new design.
Kat Von D