When I became vegan I thought I would have to deprive myself of certain sweets that I loved so much, like caramel and peanut butter cups, but on the contrary!
Kat Von DLike everyone else, I was born naked and screaming, waiting for my life to write itself on my skin.
Kat Von DPeople can totally tell if you adjust notes even slightly, and I know how important it is to be able to wear the exact fragrance you're attached to. So for me, it was all about reinventing the bottle. I've grown so much in the last 10 years - emotionally, spiritually, and artistically - and I wanted that to show in the new design.
Kat Von DThere's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
Kat Von D