Most people didn't pursue their passions simply because of the promise of a paycheck. They pursued them because they couldn't imagine doing anything else with their lives.

Teaching for creativity involves teaching creatively. There are three related tasks in teaching for creativity: encouraging, identifying and fostering.

Creativity is as important as literacy.

You can't just give someone a creativity injection. You have to create an environment for curiosity and a way to encourage people and get the best out of them.

Somewhere in, I think, the back of the mind of some [education] policy makers is this idea that if we fine-tune it well enough, if we just get it right, it will all hum along perfectly into the future. It won't, and it never did.

Creativity is the process of having original ideas that have value - more often than not, comes about through the interaction of different disciplinary ways of seeing things

Creativity is as important as literacy and numeracy, and I actually think people understand that creativity is important - they just don't understand what it is.