You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his

A way of seeing is also a way of not seeing.

Even if any given terminology is a reflection of reality, by its very nature as a terminology it must be a selection of reality; and to this extent it must function also as a deflection of reality.

Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.

The use of words by human agents to form attitudes or induce actionsin other human agents.

The most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends....the basic function of rhetoric [is] the use of words by human agents to form attitudes or to induce actions in other human agents.

We not only interpret the character of events... we may also interpret our interpretations.