You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his
Kenneth BurkeThe progress of human enlightenment can go no further than in picturing people not as vicious, but as mistaken.
Kenneth BurkeFor no continuity of social act is possible without a corresponding social status and the many different kinds of act required in an industrial state, with its high degree of specialization, make for corresponding classification of status.
Kenneth Burke