Words are like planets, each with its own gravitational pull.

The universe would appear to be something like a piece of cheese; it can be sliced in an infinite number of ways- and when one has chosen his own pattern of slicing, he finds that other men's cuts fall at the wrong places.

Man is rotten with perfection.

For no continuity of social act is possible without a corresponding social status and the many different kinds of act required in an industrial state, with its high degree of specialization, make for corresponding classification of status.

The use of words by human agents to form attitudes or induce actionsin other human agents.

Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.

Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.