Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.

Words are like planets, each with its own gravitational pull.

Creation implies authority in the sense of originator. The possibility of a 'Fall' is implied in a Covenant insofar as the idea of a Covenant implies the possibility of its being violated.

The use of words by human agents to form attitudes or induce actionsin other human agents.

We not only interpret the character of events... we may also interpret our interpretations.

A way of seeing is also a way of not seeing.

Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.