Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.
Kenneth BurkeThe universe would appear to be something like a piece of cheese; it can be sliced in an infinite number of ways- and when one has chosen his own pattern of slicing, he finds that other men's cuts fall at the wrong places.
Kenneth Burke