The world runs on luck.

The best feature is less features.

With Instagram, the focus is on the present tense.

I don't think you should ever start a business and move in a direction where you can't see it becoming a business.

People always told me photos have been done. My feeling was, these people are wrong.

Instagram is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos. There's a reason we don't allow you to upload photos on the Web as albums. It's not about taking all these photos off your DSLR putting them into an album and sharing them with your family. It's not about that. It's about what are you up to right now out in the real world, how can you share that with everyone.

Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.