The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.

I really appreciate crafts. I like cooking. I love food and drink. I love owning that through Instagram. Although that can be challenging at times because it doesn't fit people's stereotypes of a technical founder.

Above all else, products spread when they're useful and they're usable

If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100 percent from day one, but there's always small progress that can be made to start the movement.

The world runs on luck.

What people tell you and how they act is very, very different sometimes.

In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.