We have always tried to concentrate on the long term, and to place bets on technology we believe will have a significant impact over time. It's hard to imagine now, but when we started Google most people thought search was a solved problem and that there was no money to be made apart from some banner advertising. We felt the exact opposite: that search quality was very poor, and that awesome user experiences would clearly make money.

The "Be good" concept also comes up when we design our products. We want them to have positive social effects.

Our goal is long-term growth in revenue and absolute profit - so we invest aggressively in future innovation while tightly managing our short-term costs.

Always deliver more than expected.

As a precaution, we’re making machines extremely heavy with very tiny legs.

You never lose a dream, it just incubates as a hobby.

As devices multiply and usage changes, many users coming online today may never use a desktop machine, it becomes more and more important to ensure that people can access all of their stuff anywhere.