We have always tried to concentrate on the long term, and to place bets on technology we believe will have a significant impact over time. It's hard to imagine now, but when we started Google most people thought search was a solved problem and that there was no money to be made apart from some banner advertising. We felt the exact opposite: that search quality was very poor, and that awesome user experiences would clearly make money.

Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.

We are excited about Internet access in general. With better access to the Internet, people do more searches.

The amazing thing is that we're part of people's daily lives, like brushing their teeth. It's just something they do throughout the day while working, buying things, deciding what to do after work and much more. Google has been accepted as part of people's lives.

Don't be evil- apparently people like it better than "Be good".

Technology should do the hard work so people can do the things that make them the happiest in life.

You don't need to have a 100-person company to develop that idea.