We should be building great things that don't exist.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

Don't be evil- apparently people like it better than "Be good".

It's very hard to fail completely, if you aim high enough.

You’re going to have some very amazing capabilities in the economy. When we have computers that can do more and more jobs, it’s going to change how we think about work. There’s no way around that. You can’t wish it away.

Our mission is to organize the world's information. Clearly, the more information we have when we do a search, the better it's going to work.

The Web is a vast collection of completely uncontrolled heterogeneous documents.