It is often easier to make progress on mega-ambitious dreams. ... Since no one else is crazy enough to do it, you have little competition.

You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.

As a precaution, we’re making machines extremely heavy with very tiny legs.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Google will fulfill its mission only when its search engine is AI-complete. You guys know what that means? That's artificial intelligence.

Optimism is important. You have to be a little silly about the goals you are going to set. There is a phrase I learned in college called, 'having a healthy disregard for the impossible.' That is a really good phrase. You should try to do things that most people would not do.

We are excited about Internet access in general. With better access to the Internet, people do more searches.