It is often easier to make progress on mega-ambitious dreams. ... Since no one else is crazy enough to do it, you have little competition.

Our goal is long-term growth in revenue and absolute profit - so we invest aggressively in future innovation while tightly managing our short-term costs.

Part of our brand is that we're pretty understated in what we do. If you look at other technology companies, they might preannounce things, and it will be a couple years before they really happen, and they don't happen in the way they said they would.

If you're changing the world, you're working on important things. You're excited to get up in the morning.

You need to get one thing done well, or else you don't have permission to do anything else.

We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind. We're lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing .

If your access to health care involves your leaving work and driving somewhere and parking and waiting for a long time, that's not going to promote healthiness.