The right thing to do usually comes straight from your gut. When you work fast, you tend to work more from the gut, because your mind simply doesn't have as much time to justify an easier way to do things.

There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.

Reward the behavior you want repeated.

Stress comes from knowing what is right and doing what is wrong

Learn what you are good at and exploit it in service to others.

Be the person others can count on to get things done

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.