When you miss the target, never in history has it been the target's fault. Ya gotta take responsibility!

The title's more important than the book.

The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

You can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book.

Most of the stats say that 90% of people who buy a book or check one out of a library would never get past the first chapter. To me, the title better say everything there is to say about the book.

I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.

It is a solid business principle that people who enjoy what they do are better at what they do.