The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.
Larry WingetYou can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book.
Larry WingetMost of the stats say that 90% of people who buy a book or check one out of a library would never get past the first chapter. To me, the title better say everything there is to say about the book.
Larry Winget