When you miss the target, never in history has it been the target's fault. Ya gotta take responsibility!

My brand was always going to be based on my personality. I didn't want people hiring me for what I said. I wanted them hiring me for who I am.

There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.

The title's more important than the book.

As your employer, if I see that you have to work hard to get your results, yet your coworkers achieve their results with little effort, don't be surprised if I'm not all that impressed with your hard work.

Never build yourself up by tearing another down.