Businesses get better only when the people in the business get better.

Do what you say you are going to do, when you say you are going to do it, in the way you said you were going to do it.

Learn what you are good at and exploit it in service to others.

My brand was always going to be based on my personality. I didn't want people hiring me for what I said. I wanted them hiring me for who I am.

I have people who buy my books just so they can sit them around and show them off because of the titles, especially the Shut Up, Stop Whining and the Grow a Pair. So the title is very, very important.

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

People don't give a damn about you and they don't give a damn about your story and they don't give a damn about your content. They only give a damn that you, your content, your story can bring value to them.