It is a solid business principle that people who enjoy what they do are better at what they do.

You can’t step up to the next level as long as you keep one foot on the lower level.

Every single person on the planet is rewarded for one thing and one thing only, and that is for serving other people. The more you serve others, the higher your reward.

Reward the behavior you want repeated.

There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

I think shorter books are going to become more and more of the trend. So I don't think you have to write big, big, long books.