Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.
Larry WingetI have discovered that enemies will buy your books as much as your fans buy your books because they're looking for something new to hate you for.
Larry WingetFew people will turn to themselves to take responsibility for their results until they have exhausted all opportunities to blame someone else.
Larry WingetIf you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me.
Larry Winget