Everything a brand does is advertising.

Ultimately, if you are doing great work, the money will come.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.

A thing that most creatives don't do well is that you've gotta learn to listen.