Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
Everything a brand does is advertising.
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
An ad should be an appetizer, not a buffet.
I’d rather apologize than to be so timid as to never try to do anything smart or brave.