What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Advertising can be a very frustrating business.
The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
Good advertising is a dialog with people.
Everything a brand does is advertising.
TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.