TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.
You have to be daring and make something that doesn't look like anybody else.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
[In 2011] What Steve Jobs did was simply make everything and everyone better.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
What I know how to do is nurture and help people discover the best opportunities.