[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.
Make it smart. Make it beautiful. Have fun.
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
A thing that most creatives don't do well is that you've gotta learn to listen.
Consumers never complain about ads being too smart.
Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.