An ad should be an appetizer, not a buffet.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

Telling stories on behalf of brands is what I've done all my life.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

Shocking is easy. Shockingly brilliant, a bit more challenging.

An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.