Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.

Managing brands is going to be more and more about trying to manage everything that your company does.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

Good advertising is a dialog with people.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.