An ad should be an appetizer, not a buffet.
A thing that most creatives don't do well is that you've gotta learn to listen.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.
Make it smart. Make it beautiful. Have fun.
It's very demeaning that we have to put on a show to prove that we know how to put on a show.