Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

[In 2004 on being at TBWA Chiat Day for 30 years.] Different people are different in terms of the way they're made. I knew since the day I arrived at Chiat Day that I was at home, and that I was at a place where I could prove my talent and my ability... I am also married for 35 years too, so it could just be how I am.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

Make it smart. Make it beautiful. Have fun.

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

Shocking is easy. Shockingly brilliant, a bit more challenging.