Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

[In 2004 on being at TBWA Chiat Day for 30 years.] Different people are different in terms of the way they're made. I knew since the day I arrived at Chiat Day that I was at home, and that I was at a place where I could prove my talent and my ability... I am also married for 35 years too, so it could just be how I am.

Shocking is easy. Shockingly brilliant, a bit more challenging.

Everything a brand does is advertising.

Good advertising is a dialog with people.

A thing that most creatives don't do well is that you've gotta learn to listen.

Actions speak louder than meetings.