What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

You have to be daring and make something that doesn't look like anybody else.

I found my own way of doing things.

Ultimately, if you are doing great work, the money will come.

When you open an Apple product it's like a religious experience.

If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.