What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

You have to be daring and make something that doesn't look like anybody else.

Shocking is easy. Shockingly brilliant, a bit more challenging.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.