What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

When you open an Apple product it's like a religious experience.

If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

If you'd put it in a Powerpoint deck don't put it in your ad

Creative people are 50% ego and 50% insecurity.