An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

Actions speak louder than meetings.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

Good advertising is a dialog with people.

Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

Shocking is easy. Shockingly brilliant, a bit more challenging.

Make it smart. Make it beautiful. Have fun.