An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

If you'd put it in a Powerpoint deck don't put it in your ad

When you open an Apple product it's like a religious experience.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

Creative people are 50% ego and 50% insecurity.

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.