An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

Everything a brand does is advertising.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.

Actions speak louder than meetings.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.