An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

Telling stories on behalf of brands is what I've done all my life.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

Consumers never complain about ads being too smart.

When you open an Apple product it's like a religious experience.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

Shocking is easy. Shockingly brilliant, a bit more challenging.