If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.

What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

[In 2011] What Steve Jobs did was simply make everything and everyone better.