[In 2011] What Steve Jobs did was simply make everything and everyone better.
I found my own way of doing things.
If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.
Make it smart. Make it beautiful. Have fun.
When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.
Managing brands is going to be more and more about trying to manage everything that your company does.