You have to be daring and make something that doesn't look like anybody else.
If you'd put it in a Powerpoint deck don't put it in your ad
There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.
I found my own way of doing things.
If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.