Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

A thing that most creatives don't do well is that you've gotta learn to listen.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.

Telling stories on behalf of brands is what I've done all my life.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.