Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

Creative people are 50% ego and 50% insecurity.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.

Advertising can be a very frustrating business.

[In 2004 on being at TBWA Chiat Day for 30 years.] Different people are different in terms of the way they're made. I knew since the day I arrived at Chiat Day that I was at home, and that I was at a place where I could prove my talent and my ability... I am also married for 35 years too, so it could just be how I am.