Managing brands is going to be more and more about trying to manage everything that your company does.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

If you'd put it in a Powerpoint deck don't put it in your ad

Good advertising is a dialog with people.

Ultimately, if you are doing great work, the money will come.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.