Managing brands is going to be more and more about trying to manage everything that your company does.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

Telling stories on behalf of brands is what I've done all my life.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

The only reason you should move to a new job is if you are not getting the opportunity to do what you want to do and what you believe you can do.