It's very demeaning that we have to put on a show to prove that we know how to put on a show.
An ad should be an appetizer, not a buffet.
Good advertising is a dialog with people.
What I know how to do is nurture and help people discover the best opportunities.
Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
Consumers never complain about ads being too smart.