I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

Telling stories on behalf of brands is what I've done all my life.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.

When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.