When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.
Everything a brand does is advertising.
Shocking is easy. Shockingly brilliant, a bit more challenging.
[In 2011] What Steve Jobs did was simply make everything and everyone better.
Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.
A thing that most creatives don't do well is that you've gotta learn to listen.