I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.

Advertising can be a very frustrating business.

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.

An ad should be an appetizer, not a buffet.