I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

If you'd put it in a Powerpoint deck don't put it in your ad

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.