I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

If you'd put it in a Powerpoint deck don't put it in your ad

A thing that most creatives don't do well is that you've gotta learn to listen.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.