There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Advertising can be a very frustrating business.