There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

A thing that most creatives don't do well is that you've gotta learn to listen.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.

I found my own way of doing things.

You have to be daring and make something that doesn't look like anybody else.

Telling stories on behalf of brands is what I've done all my life.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.