There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

Good advertising is a dialog with people.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

Actions speak louder than meetings.