If you'd put it in a Powerpoint deck don't put it in your ad

Make it smart. Make it beautiful. Have fun.

Good advertising is a dialog with people.

You have to be daring and make something that doesn't look like anybody else.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

Shocking is easy. Shockingly brilliant, a bit more challenging.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.