If you'd put it in a Powerpoint deck don't put it in your ad

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

Good advertising is a dialog with people.

I've never found a client's business problem that could be solved solely through advertising.

Make it smart. Make it beautiful. Have fun.

Everything a brand does is advertising.