You have to be daring and make something that doesn't look like anybody else.

Consumers never complain about ads being too smart.

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

Managing brands is going to be more and more about trying to manage everything that your company does.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.

You have to be daring and make something that doesn't look like anybody else.