Make it smart. Make it beautiful. Have fun.
The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
I've never found a client's business problem that could be solved solely through advertising.
When you open an Apple product it's like a religious experience.
Creative people are 50% ego and 50% insecurity.
When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.