You have to be daring and make something that doesn't look like anybody else.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

Advertising can be a very frustrating business.

If you'd put it in a Powerpoint deck don't put it in your ad

You have to be daring and make something that doesn't look like anybody else.