You have to be daring and make something that doesn't look like anybody else.

Consumers never complain about ads being too smart.

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.

You have to be daring and make something that doesn't look like anybody else.

The only reason you should move to a new job is if you are not getting the opportunity to do what you want to do and what you believe you can do.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.