The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
Creative people are 50% ego and 50% insecurity.
If you'd put it in a Powerpoint deck don't put it in your ad
Make it smart. Make it beautiful. Have fun.
What I know how to do is nurture and help people discover the best opportunities.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.