Telling stories on behalf of brands is what I've done all my life.
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
An ad should be an appetizer, not a buffet.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.
If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.