If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

I've never found a client's business problem that could be solved solely through advertising.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.