If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

You have to be daring and make something that doesn't look like anybody else.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

Advertising can be a very frustrating business.

Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.