Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Too many ads that try not to go over the reader's head end up beneath his notice.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.