Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

I regard a great ad as the most beautiful thing in the world.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.