Too many ads that try not to go over the reader's head end up beneath his notice.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

I regard a great ad as the most beautiful thing in the world.