Too many ads that try not to go over the reader's head end up beneath his notice.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

Too many ads that try not to go over the reader's head end up beneath his notice.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.