Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Leo BurnettAdvertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo BurnettIf you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo BurnettI have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett