I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Too many ads that try not to go over the reader's head end up beneath his notice.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.