I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

I regard a great ad as the most beautiful thing in the world.