I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.