Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Too many ads that try not to go over the reader's head end up beneath his notice.