Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

Too many ads that try not to go over the reader's head end up beneath his notice.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

I regard a great ad as the most beautiful thing in the world.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.