Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Too many ads that try not to go over the reader's head end up beneath his notice.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.