Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.

I regard a great ad as the most beautiful thing in the world.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.