A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Too many ads that try not to go over the reader's head end up beneath his notice.

I regard a great ad as the most beautiful thing in the world.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'