A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Too many ads that try not to go over the reader's head end up beneath his notice.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.