A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.