A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

I regard a great ad as the most beautiful thing in the world.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.