Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.