Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Too many ads that try not to go over the reader's head end up beneath his notice.