Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.