If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo BurnettI have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo BurnettThe most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.
Leo BurnettCuriosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett