I regard a great ad as the most beautiful thing in the world.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Too many ads that try not to go over the reader's head end up beneath his notice.

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.