I regard a great ad as the most beautiful thing in the world.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

I regard a great ad as the most beautiful thing in the world.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.