I regard a great ad as the most beautiful thing in the world.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

I regard a great ad as the most beautiful thing in the world.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.