I regard a great ad as the most beautiful thing in the world.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

I regard a great ad as the most beautiful thing in the world.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.