I regard a great ad as the most beautiful thing in the world.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

I regard a great ad as the most beautiful thing in the world.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.