I regard a great ad as the most beautiful thing in the world.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.