I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo BurnettThe greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Leo BurnettAdvertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Leo BurnettIf you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett