I regard a great ad as the most beautiful thing in the world.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Too many ads that try not to go over the reader's head end up beneath his notice.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.