I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.