I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Too many ads that try not to go over the reader's head end up beneath his notice.