I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Too many ads that try not to go over the reader's head end up beneath his notice.

I regard a great ad as the most beautiful thing in the world.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'