I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Too many ads that try not to go over the reader's head end up beneath his notice.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.