I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.