IBM needed - an enormous sense of urgency.

Lou Gerstner knows how to do a deal, and George Bush Sr., less so.

Technology has limitations on what it can accomplish. You do not.

The next thing is: we can make IBM even better. We brought IBM back but we're gunning for leadership.

Watch the turtle. He only moves forward by sticking his neck out.

Fixing culture is the most critical − and the most difficult − part of a corporate transformation… In the end, management doesn’t change culture. Management invites the workforce itself to change the culture.

Customer complaints are the schoolbooks from which we learn.