Lou Gerstner knows how to do a deal, and George Bush Sr., less so.
I came to see, in my time at IBM, that culture isn't just one aspect of the game; it is the game.
Everything starts with the customer.
The rewards system is a powerful driver of behavior and therefore culture.
We built this company from the customer back, not from the company out.
I just think we should look at this as a chess match," he said, "between the world's greatest chess player and Garry Kasparov.