What does it say about a society that it devotes more care and patience to the selection of those who handle its money than of those who handle its children?
Malcolm GladwellThe religious paradigm and the science fiction paradigm are different. Apologies to science fiction fans, but the paradigm there is to create a new world and describe it with a kind of specificity that we describe the world we inhabit. Religiosity, on the other hand, does none of that.
Malcolm GladwellThe entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm GladwellClear writing is universal. People talk about writing down to an audience or writing up to an audience; I think that's nonsense. If you write in a way that is clear, transparent, and elegant, it will reach everyone.
Malcolm GladwellMy point is that the great challenge of an artist is to balance those two things: to be strong enough to have your own personal vision that you will put on the page or the canvas or the screen, no matter what people say, but it requires a radical sensitivity. You have to be completely open to what the world is telling you, to what your audience tells you. And balancing those two things is nearly impossible.
Malcolm Gladwell