There are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world.
Malcolm GladwellPeople are experience-rich and theory-poor. I help people organize / make sense of their experiences.
Malcolm GladwellThe people at the top don't work just harder or even much harder than everyone else. They work much, much harder.
Malcolm GladwellWhat track needs to figure out: how to engage us between the races. Instead, the entire off-the-track conversation is about doping. This is how you kill a sport.
Malcolm GladwellThe entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm Gladwell