If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.

People are experience-rich and theory-poor. I help people organize / make sense of their experiences.

The hope with Tipping Point was it would help the reader understand that real change was possible. With Blink, I wanted to get people to take the enormous power of their intuition seriously. My wish with Outliers is that it makes us understand how much of a group project success is. When outliers become outliers it is not just because of their own efforts. It's because of the contributions of lots of different people and lots of different circumstances.

As a writer, I know that - you write a first draft and then put it in a drawer. The longer I can put it in a drawer, the better off I am. So I structure my writing so that things can sit.

Insight is not a lightbulb that goes off inside our heads. It is a flickering candle that can easily be snuffed out.

The act of facing overwhelming odds produces greatness and beauty.

For every romantic possiblity, no matter how robust, there exists at least one equal and opposite sentence, phrase, or word capable of extinguishing it.