There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.
Malcolm GladwellThe Rule of 150 says that congregants of a rapidly expanding church, or the members of a social club, or anyone in a group activity banking on the epidemic spread of shared ideals needs to be particularly cognizant of the perils of the bigness. Crossing the 150 line is a small change that can make a big difference.
Malcolm GladwellWhat track needs to figure out: how to engage us between the races. Instead, the entire off-the-track conversation is about doping. This is how you kill a sport.
Malcolm Gladwell