The single most important thing a city can do is provide a community where interesting, smart people want to live with their families.
Malcolm GladwellThe key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.
Malcolm GladwellWhat must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus.
Malcolm GladwellTo build a better world we need to replace the patchwork of lucky breaks and arbitrary advantages today that determine success--the fortunate birth dates and the happy accidents of history--with a society that provides opportunities for all.
Malcolm GladwellJenny Simpson loses her shoe in the women's fifteen hundred, with a lap and a half to go, destroying her chances to repeat as world champion, and she gives the most gracious interview afterward about how she's had a wonderful career already. Great for Jenny Simpson. Bad for the sport! We need drama!
Malcolm Gladwell