My father read Charles Dickens to us as children, and at the end of virtually every novel he would choke up and start to cry - and my father NEVER cried. It always made me love him all the more.
Malcolm GladwellWhen you're an underdog, you're forced to try things you would never otherwise have attempted.
Malcolm GladwellStarting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.
Malcolm Gladwell