People are in one of two states in a relationship,โ Gottman went on. โThe first is what I call positive sentiment override, where positive emotion overrides irritability. Itโs like a buffer. Their spouse will do something bad, and theyโll say, โOh, heโs just in a crummy mood.โ Or they can be in negative sentiment override, so that even a relatively neutral thing that a partner says gets perceived as negative.
Malcolm Gladwell...If you work hard enough and assert yourself, and use your mind and imagination, you can shape the world to your desires. (151)
Malcolm GladwellWe are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.
Malcolm Gladwell