Instead of thinking about talent as something that you acquire, talent should be thought of as something that you develop.

if we can control the environment in which rapid cognition takes place, then we can control rapid cognition

We are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.

Did they know why they knew? Not at all. But the Knew!

Asian culture has a profoundly different relationship to work. It rewards people who are persistent.

A radical and transformative thought goes nowhere without the willingness to challenge convention.

I think that persistence and stubbornness and hard work are probably, at the end of the day, more important than the willingness to take a risk.