As we talk about devices, you should never forget that behind every one there is a person - a customer. It“s not the Internet of Things, but the Internet of People - of customers. We are moving to one-to-one relationships.
Marc BenioffYou don't want to be the only car company. When you're the only car company and there's no competition, customers may not know what a car is, the roads may not be developed for cars, there may not be gas stations everywhere.
Marc Benioff