Learning how to interact with customers is something that anyone starting any business must master. It's an amazing opportunity to be able to learn the ropes at an established company and then employ your expertise at your own company.

Presentation skills are key. People who work for you represent your brand. You want them to present themselves - and represent you - in a certain way.

Nothing is going to make you happier in your life than giving

Social embedded business processes that solve concrete needs are key to enterprise social collaboration.

Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.

This is what our customers are asking for to take them to the next level and free them from the bondage of mainframe and client-server software.

If there wasn't any competition, I'd be very worried, because it would mean we were not doing very well.