You must always be able to predict what's next and then have the flexibility to evolve.
Marc BenioffOnce you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.
Marc BenioffYou need to get to the future, ahead of your customers, and be ready to greet them when they arrive.
Marc Benioff